So a week ago, I got into some hot water with a bunch of my customers.
I had designed a pair of blue denim trousers that I was on the fence about selling, but I decided to share it on my instagram page, because why not? As I usually do, I added the price, available sizes, and delivery timeline in the caption. I should add that I had only 5 pair of the denim trousers sitting in my workshop, but I forgot to add that information #slowday
Fast forward an hour later, I had 20 orders come in via whatsapp, and most of my regular customers had already paid the money into my account. Woah. I went into full panic mode.
When the credit alerts eventually slowed down, I counted 25 orders and payments. #wahala.
I had two options:
- Pick the first 5 customers who paid and schedule the trousers to be delivered to each of themOR
- Send a private apology to everyone who paid, tell them the item was no longer available and that their money would be refunded to their accounts. Ouch.
I went with the second option, and it was hell. I said the words ‘I’m sorry’ so many times I stopped counting after a while. Also, watching all that money leave my account broke my heart.
After putting out that horrible fire, I went on twitter to share my experience – even though selling on instagram has been great for me in the past year, I needed a better way to show my customers what items I had in stock and what was no longer available – not too much to ask for, right?
One of my followers replied to my thread and recommended Rave Social. I had never heard of the solution before, but after doing some research, I found out it was the type of solution I needed to sell better on Instagram. All I had to do was sign up for an account, link my instagram business account, add pictures to my Rave Social store, and share my store link with my customers online.
With Rave Social, I can better manage my store inventory, and the best part? I get notified when an item is running low or out of stock.
Looking for a better way to manage your inventory and grow your sales? Sign up for Rave Social to create your own e-store. Your first 30 days on Rave Social are free!
By Koromone “KK” Koroye